Shakespeare at The George Posters and Adverts
Shakespeare at The George Sub Brand and Posters
Shakespeare at The George Tempest Programme
Shakespeare at The George Branding
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All the world's a blank canvas
What: Branding, Programmes, Leaflets, Advertising
About: Shakespeare at The George has entertained tens of thousands of people with its open-air productions of Shakespeare’s plays since 1959. However, the marketing collateral wasn’t reflecting the quality of the productions and the company approached Dynamic Creative to help them with this.
Brief: As a keen thespian, MD Rob was keen to get under the skin of the production company and reflect the quality of the productions and cast. He created a new logo and brand identity that was applied across their latest production of The Tempest.
The programme for this latest production has recently won an award for Best Luxury Programme from NODA (National Operatic and Dramatic Association).
John Shippey, the Director of The Tempest said:
"When The Tempest was written it was at the cutting edge in terms of stage direction and the use of effects. We needed a programme that reflected the importance of the play in these respects and Dynamic captured this really effectively.”
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